Hamleys.. for those of you who have had the chance to visit a Hamleys Toy Store, you’d probably have fond memories of your trip (or countless ) trips that can be easily defined as classically enchanting. I kid you not, while I was not a kid when I entered my first Hamleys..I can tell you that my childhood fascination with toys just came surging back when I stepped into a Hamleys Toy Store. The amazing thing is this same feeling is repeated every time you visit a Hamleys in whichever country you may be.
For those of you who have heard of Hamleys but yet to experience it.. count your lucky stars. For Hamleys is coming right here to Malaysia and is set to open their doors on Saturday, 30th of November. Come this Saturday, Hamleys will welcome children and families to their flagship store in One Utama, Bandar Utama.
Sometime last week, thanks to Mimi of Bag of Love, some of us had a chance to meet the directors of the company that is bringing Hamleys to Malaysia. Mr. Kim Manaf, Director of GRV Toy Store shared with us the vision and direction of Hamleys in Malaysia. As I listened to him it struck me that what makes Hamleys different from other Toy Stores out there is the Hamleys Experience. But what really is the Hamelys Experience? and how does it compare with other toys stores?
Hamleys’ rich history began with William Hamley, a Cornishman from Bodmin, England. In 1760, the first Hamleys store was opened in Holborn, London and in 1881, it was moved to Regent Street. Today, Hamleys’ flagship store in London has thousands of toys across 7 floors with over 40,000 different toys! For that For more than 250 years, Hamleys of London has been the Finest Toy Shop in the World, bringing magical experiences and joy to children of all ages.
The Hamleys experience start with in store entertainment, toy demonstration, colourful and engaging store design combined with fantastic Hamleys own brand toys. Millions of families who walk through Hamleys doors are greeted by Hamley and Hattie bear, watch a puppet show or take part in a magic trick. This is how Hamleys wants the customers to experience its unique retail entertainment. In fact one of the Iconic Hamleys Bus will be right in the One Utama Hamleys Outlet 🙂
The popularity of Hamleys toyshop, besides giving customers a fun and unique in-store experience, is contributed by their commitment to toy safety. All the toys are functionally and laboratory tested in order to comply with the relevant Toy Safety Directives. Regardless of locations, all Hamleys toys for sale outside of Europe are required to meet the same international requirements.
Hamleys stores outside of the UK and Ireland are operated by franchise partners who are supported by the Hamleys UK team. The Hamleys UK support includes store development, staff training and product selection to ensure the Hamleys experience is delivered locally, guaranteeing fun events, quality toys and memories to cherish.
The local partner in Malaysia, GRV Toy Store (GRV) aims to open at least 5 Hamleys toyshop in the next 5 years. “We are excited to finally open Hamleys here in Malaysia and we are confident the brand will further expand. We are extremely pleased by the interest of shopping malls towards Hamleys and will continue to work with landlords to ensure we can bring the Hamleys experience to more Malaysians nationwide.” said Ms. Noor Azlin, Director of GRV Toy Store (GRV). Mr Kim Manaf – Director of GRV Toy Store added, “Every day is a magical day at Hamleys and we want to keep our customers excited with the various activities, competitions, character and showbiz visits. By regularly visiting our Hamleys store, you’ll never miss any of the action!”
The types of toy available in Hamleys are arts & crafts, actions toys, build it, dolls, games, outdoor, preschool, soft toys and vehicles. The brands you will see in-store are Hamleys own brand, Marvel, Star Wars, Transformers, Nerf, Hotwheels, Max Steel, Disney Planes, Disney Princess, Megablocks, Sylvanian Families, My Little Pony, Littlest Pet Shop, Baby Alive, Monster High, Barbie, Teenage Mutant Ninja Turtle, Playskool, Fisher Price, Furby, Leao Frog, Thomas & Friends, Tomica, Play-doh, Hornby, Hasbro Gaming Upin & Ipin and many more
But there’s more 🙂 In conjunction with the opening of the first Hamleys flagship store in Malaysia that spreads over 20,478sq. ft., the first 500 shoppers will receive an Angry Bird card games worth RM20.90. On the opening day, there will be Ben 10 Bloxx character walkabout and free popcorn sampling. We will have many opening offers, amongst them: Purchase a Transformer Beast Hunter Deluxe (RM59.90) and receive a free Best Hunter Legion (RM24.90) and purchase a Playskool Step Start Walk & Ride (RM149.90) and receive a free Spiderman Vehicle (RM59.90).
The Hamleys flagship store is located in Lot F319, 1st Floor, I Utama Shopping Mall
No 1, Lebuh Bandar Utama, Bandar Utama Damansara, 47800 Petaling Jaya. Selangor Darul Ehsan. The opening time is 10am to 10pm daily.